Adsorption is exothermic process due to decrease in surface energy. Micelle formation is endothermic, it is due to For any spontaneous process entropy should always increase, hence, ΔS>0 for micelle formation and micelle formation decreases the stability of the colloidal solution so, energy of the mixture should increase which means ΔH>0.
The adsorption process ΔH=–ve. For micelle formation ΔH is +ve and ΔS is +ve.