Introduction of electronic typewriters
Explanation
The evolution of mass media is intrinsically linked to technological advancements. Each phase of technological innovation-from the printing press to the internet-has transformed how news is produced, disseminated, and consumed. This question specifically targets the technological shift that occurred during the mid-20th century (1940s).Statement-wise Analysis
- Invention of the rotary steam printing press is Incorrect. The rotary steam printing press was invented by Richard March Hoe in the mid-19th century (specifically 1843). It allowed for faster printing of newspapers (millions of copies) but belongs to the 1840s, not the 1940s.
- Introduction of electronic typewriters is Correct. The electronic typewriter became a significant tool for journalists and media houses during the 1940s. This development improved the speed and efficiency of drafting news reports before the advent of computers. This specific timeline is noted in standard sociology texts regarding the evolution of mass media.
- Emergence of the 24-hour news cycle is Incorrect. The 24-hour news cycle is a much later development associated with the rise of satellite television and cable networks. It notably began with the launch of channels like CNN in 1980.
- Digitisation of news archives is Incorrect. The digitisation of news archives and the shift to digital media platforms occurred in the late 20th and early 21st centuries, driven by the internet revolution.
Key Takeaway
Technological Chronology in Media:- 1840s: Rotary Steam Press (Mass circulation).
- 1940s: Electronic Typewriters (Efficiency in drafting).
- 1980s: 24-hour News Cycle (Satellite TV).
- 1990s/2000s: Digitisation (Internet).