Correct Option
The correct option is (c).
Explanation
Social advertising refers to advertisements designed to promote a social cause, message, or public welfare initiative rather than to sell a commercial product or service. It aims to influence public attitude and behavior regarding social issues.Statement 1 is Correct: The Government frequently undertakes social advertising to disseminate information and create awareness about public health, safety, and welfare schemes. Prominent examples include campaigns for polio eradication, 'Swachh Bharat Abhiyan', and road safety.
Statement 2 is Incorrect: Social advertising is not restricted to the Government. Private agencies, non-governmental organizations (NGOs), and business entities (often as part of Corporate Social Responsibility) also actively engage in social advertising to address issues such as environmental conservation, education, and gender equality.
Statement 3 is Correct: The fundamental purpose of social advertising is to convey a larger message to society. It seeks to educate the public and mobilize support for causes that benefit the community at large.
Key Takeaway: Social advertising serves as a tool for social change by conveying public interest messages and can be initiated by both governmental and non-governmental entities.