The correct option is (b).
Explanation
Mass media operations involve significant capital expenditure due to the requirement of expensive technologies (satellites, transmission cables, sound records, cameras) and the employment of a large workforce. Consequently, media houses operate on specific revenue models to sustain these costs.Statement-wise Analysis:
- Statement 1 is Incorrect. The primary source of revenue for mass media is not government subsidies. Instead, mass media houses are largely owned by big business corporations or operate as commercial entities that generate revenue primarily through advertisements.
- Statement 2 is Correct. To cover operating costs and generate profit, mass media earns revenue by advertising a wide range of products and services, such as cars, mobile phones, chocolates, clothes, and electronics. Viewers consume these advertisements while accessing content.
- Statement 3 is Incorrect. There is no legal prohibition preventing advertisements from being repeated. On the contrary, advertisements are frequently repeated (e.g., during every break in a cricket match or TV show) to ensure the product image is imprinted on the viewer's mind.
Key Takeaway: The financial viability of mass media is heavily dependent on advertising revenue, where airtime or print space is sold to businesses to promote products to a large audience.