Consider the following statements regarding the revenue model of mass media: 1. The primary source of revenue for mass media is government subsidies. 2. Mass media earns revenue by advertising products such as cars and mobile phones. 3. Advertisements are legally prohibited from being repeated during a programme. Which of the statements given above is/are correct?

The correct option is (b). Explanation Mass media operations involve significant capital expenditure due to the requirement of expensive technologies (satellites, transmission cables, sound records, cameras) and the employment of a large workforce. Consequently, media houses operate on specific revenue models to sustain these costs. Statement-wise Analysis: - Statement 1 is Incorrect. The primary source of revenue for mass media is not government subsidies. Instead, mass media houses are largely owned by big business corporations or operate as commercial entities that generate revenue primarily through advertisements. - Statement 2 is Correct. To cover operating costs and generate profit, mass media earns revenue by advertising a wide range of products and services, such as cars, mobile phones, chocolates, clothes, and electronics. Viewers consume these advertisements while accessing content. - Statement 3 is Incorrect. There is no legal prohibition preventing advertisements from being repeated. On the contrary, advertisements are frequently repeated (e.g., during every break in a cricket match or TV show) to ensure the product image is imprinted on the viewer's mind. Key Takeaway: The financial viability of mass media is heavily dependent on advertising revenue, where airtime or print space is sold to businesses to promote products to a large audience.

NCERT Class 7 Political Science — Chapter 3: Understanding Media

mcqmedium

Consider the following statements regarding the revenue model of mass media:

The primary source of revenue for mass media is government subsidies.
Mass media earns revenue by advertising products such as cars and mobile phones.
Advertisements are legally prohibited from being repeated during a programme.

Which of the statements given above is/are correct?

Official previous-year question

Verified 1 Aug 2026.

Options

A1 only
B2 only
C1 and 3 only
D1, 2 and 3

Did you get this right?

Solution

The correct option is (b).

Explanation

Mass media operations involve significant capital expenditure due to the requirement of expensive technologies (satellites, transmission cables, sound records, cameras) and the employment of a large workforce. Consequently, media houses operate on specific revenue models to sustain these costs.

Statement-wise Analysis:

Statement 1 is Incorrect. The primary source of revenue for mass media is not government subsidies. Instead, mass media houses are largely owned by big business corporations or operate as commercial entities that generate revenue primarily through advertisements.
Statement 2 is Correct. To cover operating costs and generate profit, mass media earns revenue by advertising a wide range of products and services, such as cars, mobile phones, chocolates, clothes, and electronics. Viewers consume these advertisements while accessing content.
Statement 3 is Incorrect. There is no legal prohibition preventing advertisements from being repeated. On the contrary, advertisements are frequently repeated (e.g., during every break in a cricket match or TV show) to ensure the product image is imprinted on the viewer's mind.

Key Takeaway: The financial viability of mass media is heavily dependent on advertising revenue, where airtime or print space is sold to businesses to promote products to a large audience.

Your note

More from Chapter 3: Understanding Media

Which of the following statements best characterizes the relationship between mass media and technology?

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Consider the following pairs regarding media evolution: 1. Gutenberg : Printing Press 2. John L. Baird : Televisor 3. Electronic Typewriter : 1940s Journalism shift How many of the above pairs are correctly matched based on the text?

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In the context of a news studio, which of the following contribute to the operational costs? 1. Salaries of newsreaders 2. Salaries of technical staff 3. Transmission satellites 4. Sound recorders

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Assertion (A): Most television channels and newspapers in India are part of big business houses. Reason (R): The Press Council of India mandates that media ownership must be restricted to non-profit organizations.

hard

Within the framework of democratic participation, the expression “public protest” most appropriately refers to which of the following?

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The correct option is (b).

Explanation

Statement-wise Analysis:

Statement 1 is Incorrect. The primary source of revenue for mass media is not government subsidies. Instead, mass media houses are largely owned by big business corporations or operate as commercial entities that generate revenue primarily through advertisements.
Statement 2 is Correct. To cover operating costs and generate profit, mass media earns revenue by advertising a wide range of products and services, such as cars, mobile phones, chocolates, clothes, and electronics. Viewers consume these advertisements while accessing content.
Statement 3 is Incorrect. There is no legal prohibition preventing advertisements from being repeated. On the contrary, advertisements are frequently repeated (e.g., during every break in a cricket match or TV show) to ensure the product image is imprinted on the viewer's mind.

Key Takeaway: The financial viability of mass media is heavily dependent on advertising revenue, where airtime or print space is sold to businesses to promote products to a large audience.