The given word is PUBLIC
Arranging the letters alphabetically, we get
BCILPU
When the word starts with any of the letters B/C/I/L, the number of possibilities=5!×4=480
Now when the word starts with PB, then the number of possibilities=4!=24
Now when the word starts with PC, then the number of possibilities =4!=24
Now when the word starts with PI, then the number of possibilities =4!=24
Now when the word starts with PL, then the number of possibilities =4!=24
Now when the word starts with PUBC, then the number of possibilities=2!=2
Now when the word starts with PUBI, then the number of possibilities =2!=2
Now when the word starts with PUBLC, then the number of possibilities=1
Now when the word starts with PUBLIC, then the number of possibilities =1
Rank =480+24×4+2×2+1×2=582
Hence, rank of the work PUBLIC is 582.