The correct option is (d) - 1 only.
[as per provisional answerkey]Why this is correct
A circular letter is a form of mass communication used to disseminate the same information to a large number of people simultaneously. Statement 1 is correct because the primary characteristic of a circular is that it is addressed to a group (such as all customers, all employees, or a specific department) rather than an individual. It serves as a "one-to-many" communication tool, making it an efficient way to share general announcements, policy changes, or invitations.
Why the other options are incorrect
- Statement 2 - Non-standard and customized content: This is incorrect because circulars are characterized by standardized, uniform content. Since the same letter is sent to many people, customization is minimal; if a letter were highly customized for each recipient, it would be a personal letter, not a circular.
- Statement 3 - Intimate appraisals and increments: This is incorrect because appraisals and salary increments are confidential, individual-specific matters. Such information is always communicated through private, personalized letters (Offer Letters or Increment Letters) rather than a public or group circular.
- Statement 4 - Less cost-effective: This is incorrect because circular letters are actually more cost-effective than personalized letters. By using a single template and mass distribution (or bulk printing/emailing), organizations save the time and administrative costs associated with drafting individual specific-recipient letters.
Key Concept
The defining features of circular letters are mass distribution, standardized content, and cost-efficiency for general (non-confidential) communication.